Privacy Policy
Last updated: June 2026
Cost Canal is committed to being transparent about the data we collect, how we use it, and your rights regarding your personal information. This Privacy Policy applies to visitors to costcanal.com.
1. What data we collect
Email addresses
If you download a resource such as the Dental Cost Cheat Sheet or subscribe to Cost Canal emails, we collect your email address. Providing your email is voluntary. You can unsubscribe at any time using the link included in every marketing email.
Analytics data
We use website analytics and tag management tools to understand how visitors use this site. Analytics may include pages visited, time on page, general location such as country or region, device type, browser, operating system, referring source, and outbound link clicks.
Cookies
This site may use cookies for analytics and, where applicable, affiliate tracking. Most browsers allow you to control or disable cookies in your settings. Disabling cookies may affect some site functionality.
We do not use cookies for advertising targeting or retargeting.
Form submissions
If you submit a contact form, survey, or request, we collect the information you provide solely to respond to your inquiry or improve Cost Canal resources.
Data we do not collect
- Payment or financial information, because Cost Canal does not process payments directly.
- Social Security numbers or government ID numbers.
- Precise geolocation data.
- Health records or medical records.
2. How we use your data
| Data type | How we use it |
|---|---|
| Email address | Lead magnet delivery, newsletter delivery, and occasional dental cost or savings updates. |
| Analytics data | Understanding site traffic, improving content, and tracking outbound click performance. |
| Cookies | Analytics and affiliate link attribution. |
| Form submissions | Responding to your inquiry or request. |
We do not sell your personal data to third parties. We do not share your email address with advertisers.
3. Affiliate links and data
When you click an affiliate link on this site, you may be directed to a third-party website. That third party may collect data about you independently, subject to its own privacy policy. Cost Canal may receive anonymized confirmation that a conversion occurred, but does not receive your personal data from affiliate partners.
4. Email service provider
Email addresses collected through lead capture forms and newsletter sign-ups are stored and managed through the email platform connected to Cost Canal. That provider processes data on our behalf to deliver requested resources and emails.
Every marketing email we send includes an unsubscribe link and identifies Cost Canal as the sender.
5. Data retention
- Email addresses: Retained while your subscription is active, then removed upon unsubscribe or deletion request.
- Analytics data: Retained according to the analytics provider's retention settings. We do not independently store raw analytics logs for individual users.
- Contact submissions: Retained only as long as necessary to respond to your inquiry or maintain reasonable business records.
6. Your rights
Depending on your location, you may have rights to access, correct, delete, or receive a portable copy of your personal data. You may opt out of marketing emails at any time by using the unsubscribe link included in those emails.
California residents may have rights under the CCPA, including the right to know what personal information is collected and the right to request deletion. Cost Canal does not sell personal data.
EEA and UK residents may have additional rights under GDPR, including the right to object to processing and the right to lodge a complaint with a supervisory authority.
7. Children's privacy
This site is intended for adults making dental care decisions for themselves or their families. We do not knowingly collect personal data from children under 13. If you believe a child submitted personal information to this site, contact us and we will delete it promptly.
8. Security
We take reasonable measures to protect personal data against unauthorized access, alteration, or disclosure. However, no method of internet transmission or electronic storage is 100% secure, so we cannot guarantee absolute security.
9. Third-party links
This site links to external websites, including affiliate partners, government resources, and reference sources. These third parties have their own privacy policies and data practices. We are not responsible for the privacy practices of any external site.
10. Changes to this policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page will reflect the most recent revision.
11. Contact
For questions about this Privacy Policy or to exercise your data rights, use the contact method listed in Cost Canal emails.